Being visual is smarter. Convert traffic and brand your company through animated videos. More and more, videos are becoming the primary way of communicating online. A video is a terrific way to showcase your products, services and key members of your company. The use of video on your site and as a marketing tool on other sites (including the hugely popular YouTube) is a great way to publicize your company and to enhance your company’s presence on search engines. In fact, video click-through rates are far higher than image display ads, and websites that provide videos on their site tend to have a higher rate of repeat visitors.